How Consumers Negotiate
CAR LEASING, AUTO LEASING, CAR BUYING, CAR FINANCING
ALL HAVE ONE THING IN COMMON, MONTHLY PAYMENTS.
Have you ever noticed that car dealers always lump everything together and usually only want to discuss monthly payments?
SALESMAN ARE TAUGHT TO NEGOTIATE AND ONLY TALK ABOUT:
- How much money you can put down
- How much money your trade-in is worth
- How much money your monthly payment will be
- How many months your loan will be
By simply using the 4 variables listed above 98 % of consumers purchase & lease automobiles everyday all over the united states.
Almost everyone negotiates in this manner! Doctors, lawyers, nurses, union workers, hourly wage people, students, everyone.
THIS METHOD OF NEGOTIATION IS NOT GOOD FOR THE CONSUMER.
Why do they negotiate like this? The reason everyone negotiates this way is because the salespeople are trained on a daily basis to only negotiate in this manner. When you try and stop them and talk about the price of the car or your trade-in, the salespeople tell you look, all that really matters is your monthly payment, if we can get your monthly payment to a number you can afford, do we have a deal now! Thus, all you talk about afterwards are monthly payments.
You have no idea what you are paying for the automobile, you do not know exactly how your trade-in fits into the picture, and you do not know the interest rate. All the salespeople will tell you is $350 per month + your trade with $3000 cash out of pocket. We pay off your trade, includes everything, tax, m.v. etc.
You tell him you will not go over $300 a month! The salesman wants a deposit to bring to the manager to “work for you” and get a lower payment.
Then the sales manager will come out and speak to you. He will try and justify the $350 a month. If he can not get you to pay $350, he will then lower the monthly payment to your number, and then ask for more money out-of-pocket, and / or a longer term.
Now he is making the monthly payment work for you while keeping their profit margin high.
Remember, salespeople are paid on commission. The more money the dealer makes on the car the bigger the commission is earned by the salesperson.
If you have only made the deal based on an affordable monthly payment!
YOU WILL ALWAYS PAY TOO MUCH!
Just because you can afford a monthly payment of $350 per month with $3000 cash and your trade-in does not mean you should make the deal!
YOU WILL BE SHOCKED TO LEARN WHEN THE DEAL IS NEGOTIATED BY A PROFESSIONAL AUTOMOBILE NEGOTIATOR AND THE CAR DEALER IS PRESSED TO SELL THE VEHICLE AT A COMPETITIVE PRICE, COMPETITIVE INTEREST RATE, COMPETITIVE PRICING FOR EXTENDED WARRANTY AND ALL AFTER SELL PRODUCTS ALL NEGOTIATED INDIVIDUALLY THIS RESULTS IN THE LOWEST MONTHLY PAYMENT…
The monthly payment can come out to $298.56 not $350.00 it pays to have a professional watching your back!
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